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Recent Study: Online Reviews Are Key to Increase Market Share for B2B Providers Worldwide
LEARN TO BUILD A 5-STAR REPUTATION ONLINE
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Are B2B Buyers Influenced by Reviews? More than Ever.
The same forces that drove B2C Buyers to make reviews their most important decision inflluencer are at work in the B2B World.
Proof #1
80% Buyers Look Outside
8 in 10 decision-makers
look outside the buying committee for information and counsel on B2B Service Solutions.
Proof #2
Buyers WANT Reviews
Reviews, surveys, and usage stats from other prospects and customers are approaching 51% of today’s trusted sources.
Proof #3
70% Buyers Ask Peers
70% of B2B Service Buyers are likely to discuss solutions or vendors with their professional peers.
Proof #4
Buyers Discuss Reviews
External Discussions around
technology solutions and products are highly leveraged resources for all B2B Service Functions.
Need More Proof? Click here.
The Most Valuable Content You Can Market is Your Reputation
Your 5-Star Reputation Differentiates you fromCompetitors and is the Hinge that Closes Every Deal.
A company with 1,500 clients and 56 reviews isn't doing something that matters. (No wonder all the companies in the industry look alike.)
If you ever hope to differentiate, you need other people to talk for you.
89% Of Consumers Look for Businesses’ Responses To Reviews
B2B Service Buyers Can't Trust Service Providers who Try to Appear Perfect.
Problems Happen, and Problem Solving is a Great Value. Negative Reviews are often the most Powerful Buying Influencers because they reveal exactly what to expect in a challenging situation.
If you don't have a system to respond to every review, you're losing money.
7 STEPS TO EARNING A 5-STAR REPUTATION!
Building, Managing, and Marketing your Reputation to Convert More Customers
Here's More Proof that B2B Buyers Are Influenced by Reviews.
Proof #5
95% Buyers Check for Reviews
Recent research from Northwestern University verifies that 95% of B2B Buyers use online reviews before making a purchase decision.
Proof #6
Reviews Increase Conversion
Services with as few as 5 excellent and recent reviews has a 270% higher likelihood of purchase than a product with less than 5 reviews.
Proof #7
Expensive Services Convert Even Better
Displaying reviews for higher-priced products can increase conversion rates by 380%
Proof #8
Reviews Must be Recent
85% of B2B Service Buyers Think Reviews Older Than 3-6 Months Don't Represent the Current Situation and are Irrelevant
Click to Download Your Free Report
"A Business's Reputation Is A KEY Factor In Making A Buying Decision."
5-Star Reputation”
Download Your Free Reputation Management Guide Now
